Thursday, October 31, 2019

Dangerous Virus of the 21st Century Dissertation

Dangerous Virus of the 21st Century - Dissertation Example It has also to be appreciated that the virus is even a health risk to the researchers and this may account for the seemingly almost absence research on finding either its cure or treatment. All in all, it can be said that even though the disease is fairly widely known among the medical community, the general public appears not to have enough information and this was clear during the recent outbreak. Going forward, it will be interesting to note the efforts that will be directed towards the disease in the coming months and years given that the latest Ebola outbreak appears to have come under control. The outbreak of Ebola virus in parts of West Africa, and specifically Liberia, Sierra Leone and Guinea surprised the world and filled people with fear. This is because, for the first time, the scale of the outbreak was simply unprecedented (Bradford, 2014, Close, 1995). Many people like never before were affected and killed by the virus, and within days, it had captured the attention of the world. According to several studies, Ebola virus can first be traced to an outbreak in 1976 which affected Sudan and former Zaire (now the Democratic Republic of Congo or simply DRC) (CDC, 2015, Bradford, 2014 and Cohen, 2001). The name Ebola came from the Ebola River which is found in the DRC (Cohen, 2001). Ebola is a viral disease, popularly known as Ebola Hemorrhagic Fever. It is fatal if left untreated, and fatalities can reach up to 90 percent of the cases (Close, 1995). The most important fact is that Ebola has no known cure and can only be managed by ensuring that the patient is hydrated as it involves a lot of loss of the body fluids. Ebola outbreaks in the past have mainly been confined to rural areas where populations are mostly sparse. This is perhaps why the previous outbreaks were easily contained after a few deaths (Centre for Health Protection, 2014).

Tuesday, October 29, 2019

Vegetarians Essay Example | Topics and Well Written Essays - 250 words

Vegetarians - Essay Example Many humans follow omnivorous diet taking dramatic nutritional advantage flexibility that is not there to other omnivorous species. However, the flexibility has risks like failing to consume significant nutrients or harmful microbes or ingesting toxins an issue that gets known as "the omnivore dilemma". In contrast with animals, who instinctively are sure on what food to eat and what to avoid, human beings should learn these differences, relying heavily on the transmitted cultural information. Hence, the cultural information kinds that guide food selections are not well comprehended. Across the two studies in the article, they have given evidence on the psychological vegetarian's underpinnings are marked distinction in Indian cultural and Euro-American contexts. The Euro-American vegetarians seem to have more consideration of the daily food choices impact on the animal and environmental welfare (Ruby et al. 342). The consideration is more endorsed on universalistic values of equality , social justice, and peace than did their counterparts of omnivorous and less endorsed to authority ethic. On the contrary, the Indian vegetarians do not differ from their counterparts of omnivorous in reported environment concern, universalism, or animal welfare, though are more religious. They strongly believe that eating meat pollutes an individual personality and spirit and more endorsed on Purity Ethics, Authority, and In-group. Hence, different communities have different opinions and beliefs on vegetarian choices.

Sunday, October 27, 2019

Ritz-Carlton Hotel Organisation Culture

Ritz-Carlton Hotel Organisation Culture Introduction The ability to establish a culture that invokes high value for the people working in an organization invokes intrinsic sense of identity, innovativeness, creativity and commitment that forms the main recipe for ultimate sustainability of services and profitability. Organizations leaders and scholars concur that people are the most important elements in an organization because they not only articulate the established policies but innovatively contribute to their holistic improvements through sustained experiences. This paper provides an in-depth evaluation of The Ritz-Carlton hotel culture, challenges in changing it and key lessons that can be learned by other organizations. i) Harrison-Handy model of organization culture Though scholars appear divided over the actual definition of the term ‘organization culture, they tend to agree that all organizations create unique operating systems that fit with their internal capacities and guided towards their objectives. The Ritz-Carlton organization culture can best be described through two subunits of the Harrison-Handy model. To begin with Mullin (2008, p. 21) explains that power culture reflects centrality of authority in a highly bureaucratic outline where orders define the expected targets based on the organization objectivity. On the other hand, the role culture creates a set of rules and guidelines that do not give employees the needed room for contributing to the management. Therefore, role and power culture as Aitken and Higgs (2010, pp. 109-111) concur with Campbell and Craig (2005, 491-493) provide a highly rigid mode of operation that obscures innovation while establishing barrier between the top management and junior staff. ii) Master servant orientation The Ritz- Carlton Hotel depicts a culture strongly based on master servant relationship where employees are expected to strictly follow the established code of conduct for the hotels. While expounding on Harrison-Handy model, Laurie (2007, p. 66) explains that though its application may be employed to create a less authoritative tone, the resulting cultural impacts remain unchanged. The notion of ‘ladies and gentlemen serving ladies and gentlemen is a working slogan but a principle that employees cannot fully associate with. The establishment of ‘very precise standards for treating consumers makes the employees a form of puppet that must follow specific values and guidelines without deviating from them. Owing to the long period of success, the management in the hotel has solidified strict demand for personal traits that one should have for success in such an industry. The code of behavior in the hotel is well written down and managers take no chance in enforcing it (case) . For instance, the smile is expected to come naturally (case). iii) Discourages individual innovations and creativity The Ritz- Carlton Hotels culture not only lacks the necessary room for innovation and creativity but strongly discourages their application. The aforementioned master servant relationship creates the view of inferiority to the employees; a consideration that largely discourages their voluntary input outside the management demands. The established values that have culminated to scripting expected behavior in the hotel, limits employees from introducing new concepts, ideologies or comparative connotations for improvements. Though the management has established a rewarding system, it might not invoke the necessary innovation due to lack of enough democratic space for them. As Harrison-Handy model of organization culture postulates, going against the established guidelines is often interpreted by the middle level managers to be a threat to them and therefore often scattered before considering it for implementation (Mullin, 2008, pp. 36-37). The managers in the hotel take nothing to chanc e and therefore emphasize on a fifteen minutes daily reminder of the expected code of conduct by the employees. iv) Reduced capacity to initiate and propel change. According to Mullin (2008, p. 31), organizations should embrace change that facilitates adoption of new management outsets to gather a competitive advantage over others and derive the expected sustainability. The Ritz-Carlton Hotel has maintained the key management and operation values that founders laid about a century ago (case). Though the hotel has been doing well, assimilation of change could have raised its current profitability to higher levels. Power culture in the Harrison-Handy model as William (2009, p. 541) indicates, fails to invoke the criticality of extended reference for change agents. As a result, the management becomes the sole source of visionary focus which reduces the overall ability to improve change strategies and creating identity with new propositions for all. It is from this consideration that the proposed changes in the year 2006 were seen to be a major deviation from the normal non-responsive operation mechanism in the hotel (case). a) Why do you think this type of culture might be important to a luxury hotel? Hospitality industry as Severt and Curtis (2008, pp. 121-122) explain, remains one of the most sensitive sectors and therefore demands greater care with critical assessments to beat the high competition. The Ritz- Carlton Hotels culture is therefore critical in a luxury hotel because it invokes better monitored coordination and maintenance of consistency in services delivery. By articulating strict rules and regulations that are unit-lined to customers satisfaction, luxury hotel is able to guarantee consumers the needed high quality services. Unlike in other sectors such as education, Severt and Curtis (2008, p. 125) add that hospitality industry require the luxury assurance taken to an even higher level. Creating a strong central authority in the hospitality industry forms particularistic trends in the management and therefore avoiding the uncertainties brought about by change application. Though change articulation in an organization is projected towards improvement, Sinha (2008, p. 63) concurs with Chenhall and Euske (2007, p. 634) conclusion that its articulation may culminate to key discontinuities in services delivery. Indeed, to inculcate new ideologies, it may require an external change agent, additional costs and assimilation of new code of conduct which may take time before being fully assimilated. Owing to the high sensitivity of hospitality industry, maintaining the power and role based culture reduces the possibility of creating many centers of authority experienced in other cultures. As a result, luxury hotels are able to maintain a highly responsive system to satisfy their clients and therefore sustain their repute and profitability. b) What might be the drawbacks of such a culture? Though the culture of power and role appear to work in luxury industry, it lacks the needed force for improvement. Most employees are enclosed in the roles procedures and within the established authority that suppress their personal contribution. The culture therefore lacks the needed checks that come inform of propositions for improvement either through comparison or visionary considerations. As Aitken and Higgs (2010, pp. 116-117) indicate, the culture lacks whole commitment of the employees since they do not identify with the authority, the institution or the rules laid for them. As a result, people under such cultures mostly act under pretense and therefore do not have the needed goodwill for the company. In such situations, Campbell and Craig (2005, p. 497) explain that they mostly contemplate shifting to other related occupations that appreciate them. In power and role based culture, one evident problem is that people do not exploit their full potential. The Ritz- Carlton Hotels management has maintained a scripted behavioral conduct that is often reminded to the employees every day (case). The emphasis of such orientation creates the sense that the advocated methods are the best and therefore achieved results could not have been any better. Campbell and Craig (2005, p. 490) argue that this culture is a key recipe for direct and indirect resistance by people in the organization. Though they might not directly indicate it due to fear of punitive measures, occurrence of trigger factors may be catastrophic. Particularly, simple conflicts may easily provide an outlet to the accumulated dissatisfaction; a consideration that could easily result to negative publicity and reduction in the overall profits. a) Challenges in implementing the cultural change Following a long time application of power and rule model in the company, the new culture might have encountered strong resistance to change. According to Kurt Lewins theory of organization change management, the freezing of the existing systems presents the existing managers authorities with a sense of loss as more autonomy is given to the lower level employees (Sinha, 2008, pp. 69-70). To the middle level managers, they resist this change to safeguard their roles (foreseeing application of the rules and supervising scripted behavior) because employees would have greater link with the top management while behavioral outsets would not require supervision. To articulate the new model of management at The Ritz- Carlton Hotels, the employees lacked the needed skills to implement the needed changes. Owing to the long time application of the old power and role model, many employees might have lacked the expected expanded view in relation to the new autonomy. According to contingency theory, the internal and external environment interacts to derive the needed focus for higher profitability (Laurie, 2007, pp. 36-37). However, most employees in the hotel might have coiled and stuck to the old methods not due to resistance, but due to lack of immediate alternatives after being in a closed model for along time. Unlike the old well scripted behavioral expectations, the new culture was hard coordinate and monitor at the beginning due to the high autonomy exercised by the people. According to Chenhall and Euske (2007, pp. 625-626), transformational leadership requires constant link and communication between the management and junior staff to maintain the needed bonding for greater cohesion. However, these bonds are built on trust, commitment and rewards in a system. Taking into consideration that this structure takes a lot of time to establish, changing the culture might have experienced partial discontinuity as teams and their operations, new reward schemes and communication modes were established. b) Maintaining the new culture In his view, William (2009, p. 537-539) explains that though changing an organization culture is the harder part of assimilating a new culture, its maintenance is very critical in that it determines the holistic sustainability of the company. The Ritz-Carlton Hotel maintained the better elements of the old system such as a happy guest driven by the services provided. As a result, the hotel was able to articulate the changes without negatively affecting the services provided to the consumers. In addition to that, the company increased the employees decision making autonomy and therefore encouraged naturally relaxed and innovative interaction with clients. According to transformation leadership theories, this autonomy and attachment to the management and operating system creates the needed identity for all; a consideration that invokes high creativity (Mullin, 2008, pp. 58-59). According to Robert Maslows theory of motivation, people will always struggle to get to the next higher level in the hierarchy of needs and ultimately, to self actualization (Gomez-Mejia, David and Robert, 2008, p. 88). The Ritz-Carlton Hotel therefore created this upward shift by articulating a highly motivating environment for employees. According to Carmine (2008) the management has solidified the employees involvement in decision making and therefore creating the sense of stability and satisfaction to them. As a result, customer satisfaction becomes easy to link with higher sustainability of the monetary and other benefits that employees derive from the system. One common aspect evident with new cultures that are people oriented is consideration for continued improvement. The Ritz-Carlton Hotel conducts frequent trainings to its employees to enrich their skills by creating new insights that are critical in maintaining high quality services to clients. According to American management Association (2008), The Ritz-Carlton Hotels management seeks highly experienced coaches and trainers in hospitality industry to impact new skills and therefore raisin the employees ability to make correct decisions in their duties. The case of The Ritz-Carlton Hotel brings out the critical role played by an organization culture in defining and guiding its overall operations for sustaining of its profits. Employees were brought out to be a key element when defining the culture of an organization and must be involved at all levels. Though the power and role cultures saw the company reap high profits, it was a major obstacle towards achievement higher level customer satisfaction and profitability. Employees could not go beyond the scripted behavioral demands. The Ritz-Carlton Hotels case further brings out the need for continued improvement in an organization as a critical cultural facet towards remaining relevant and therefore ahead of other competitors. Through cooperation of employees and management it is possible to maintain high level services for the clients. When employees get the sense that their management has bestowed high trust on them, they take greater responsibility oriented towards surpassing the set goals in a companys objectives. From the case, The Ritz-Carlton Hotel services remained unchanged even after withdrawing the highly authoritative culture. In any change articulation, organizations must recognize that there will always be some resistance and therefore must be effectively prepared to counter it. To concur with Severt and Curtis (2008, pp. 121-123) view, it is critical that organizations facilitate the change orientation in a manner that brings all the people aboard and therefore creating a highly acceptable final product. In a freezing-refreezing model, organizations must create the roadmap largely based on communication that facilitates addressing inherent concerns. Besides, organizations must take change to be a process and therefore expect it to take time before the actual results are identified. Though changing the culture is the ultimate choice, organizations must seek to incorporate the necessary ideals while creating a room for later improvement. The assimilated change model must be able to place the organization in a mobile note where both the employees and the management do not view the achievement of the positive results to be the end, but establish considerations to take the achievements step higher. Through professional training, teamwork and comparative orientations, organizations can be able to remain highly competitive and thereby maintaining high profitability. Conclusion From the above conclusion, this paper concludes by supporting the thesis statement, ‘the ability to establish a culture that invokes high value for the people working in an organization invokes intrinsic sense of identity, innovativeness, creativity and commitment that forms the main recipe for ultimate sustainability of services and profitability. It came out from the discussion that though The Ritz-Carlton Hotel had high returns, its power and role culture poorly invoked innovativeness and creativity. By effectively addressing the challenges evidenced by change application, The Ritz-Carlton Hotel was able to achieve the same results it achieved previously. Organizations seeking to change their cultures should therefore seek to incorporate peoples contribution to create the sense of continued improvement and thereby raise their profitability and sustainability.

Friday, October 25, 2019

whats in a name Essay -- essays research papers

My last name is everything to me. It sets me apart from most people in the world, and shows that I am part of a strong family. Also, my last name illustrates facts about my ancestors, where my family originated, and even what they have accomplished. If I proposed to the perfect girl and she said â€Å"yes,† but only if she could keep her last name; we would have to have a long chat about this decision.   Ã‚  Ã‚  Ã‚  Ã‚  I feel very strongly about the idea that my wife should have my last name, but I understand why some women prefer to keep their maiden names. First, some women choose to keep their last name because of their profession. These occupations can include politicians, writers, lawyers, doctors, etc. Women in any of these lines of work want to have the last name they star...

Thursday, October 24, 2019

Financial Schemes Essay

When the question of developing a new project at Puerto Penasco, Mexico has arrived, we would suggest that rather than going for traditional time share or new mixed use hotels, we should generate the energies towards developing a Condominium. The most important fact for advocating a Condominium is because this concept is already very popular in beach areas of Mexico. Tourists from across the world come here to take the experience of beach village which is rather not possible in mixed use hotels. Financial Advantages of a Condominium over other forms: Limited capital investment initially: First of all, the amount of capital invested in a Condominium is lesser than that of other traditional hotel forms. Hotels usually are occupied by the tourists at peak months only. Apart from that time, they always face lack of tourists which ultimately result in loss of revenue. Renting the property at non peak months: The Condominium could be rented to students and other people apart from the tourists during the non peak months and hence it in a sense gives guarantee to the owners for a uniform cash flow across the year. Disadvantages to the other schemes: It could be very well noted here that at times Condominium could lose the advantages to classic hotels in terms of hospitality and luxury. The tourists often feel that the Condominium could not provide the room service and the luxury that the time share hotels could provide. This is true to an extent that the Condominium does not beat the traditional hotels in terms of luxury. The reason why we have chosen a Condominium over other forms of hotels is because least risk involved in this project. As the amount of capital invested is least, the chances of losing money are less. Apart from that, we are also ensuring smooth and uniform revenues across the year. References: Puerto Penasco: Retrieved on 4th August, 2010 from website: http://www. puerto-penasco. com/

Wednesday, October 23, 2019

Martin Luther King Jr., “Letter from Birmingham Jail”

The pressure of racial segregation was reaching a boiling point in 1963 in Birmingham, Alabama. After being arrested for his part in the Birmingham Campaign, Dr. Martin Luther King Jr. wrote an open letter in response to â€Å"A Call for Unity†, written by eight white clergymen from Birmingham. King's â€Å"Letter from Birmingham Jail† is a true call for unity, as he clearly states and points out facts that the clergymen have omitted from their letter. King is clearly not looking to stoke the fire of segregation; he was merely looking to solve the situation at hand and trying to peacefully end racial segregation in the United States. A Call for Unity†, written in early April 1963 (Jonathan, 12-18). Discussion After years of segregation and inequality, one man stood up and fought for what was right. This man spoke of dreams and for what he felt as morally right, ethically right, lawfully right and emotionally right. This man spoke of freedom, brotherhood and equality among all people, no matter what race they were. He brought forth facts and emotions to America that was being felt by the black community, which was being treated so badly. This man was Martin Luther King Jr. a clergyman and civil rights leader, who later was awarded the Nobel Peace Prize for his work. King opened the eyes of America to a broader sense of understanding, to a wider view of the inequality and hate that almost every black person had to live through at that time. After several peaceful protests King was arrested for demonstrating in defiance of a court order, by participating in a parade, he was then taken to Birmingham jail (Leff & Utley, 8-9). There in the jail, King wrote a letter to 8 fellow clergymen in response to a letter they published in a newspaper. King explained in the letter why he did the things he did, and why that had to be done the way that they were. King’s â€Å"Letter from Birmingham City Jail† was written on April 16, 1963. Eight Alabama clergyman wrote an open letter that questioned King’s methods and suggested that he use the court system as a means for change. King’s letter was a reply that was meant to respond to the clergymen and spread his beliefs (KaaVonia, 10-15). In his letter, he responds to some of his criticisms, such as his demonstrations, direct action, and his timing. He, then, explains his motives for acting, and why they were justified. Argument about â€Å"Justice and injustice† His attitude in the letter changes, at the beginning he is submissive to the clergy’s criticism; at the end he begins to criticize the clergy. This letter was symbolic of a movement, and all the injustices it faced. King uses rhetoric by manipulating language and appealing to the emotions of the reader. In Martin Luther King Jr’s â€Å"A Letter from Birmingham Jail† addresses eight white clergymen from Birmingham, Alabama, clearly states eight arguments. King uses epigrams as a device to make sure the reader still comprehends his message. In the beginning paragraphs, King states what brought him to Birmingham and why he is justified in being there. In his argument he alludes to Apostle Paul, and provides dull factual operational information about the Southern Christian Leadership Conference. Even if the reader does not know who Paul is or care about the SCLC, he can still understand King’s message because of the epigrams he uses (Baldwin & Burrow, 111-118). In summing up what brought him here King says, â€Å"Injustice anywhere is a threat to justice everywhere†. In answering why he is justified in being in Birmingham, King says, â€Å"Anyone who lives in the United States can never be considered an outsider anywhere in the country† (King, 122-128). Now the reader knows through the use of epigrams that King was brought there because there is injustice in Birmingham and that he has a right to be in Birmingham because he is an American and Birmingham is an American City. Blacks are going through a really tough time during this Negro revolution in 1963 and Dr. King accentuates the point by the use of strong diction, which set the tone of the letter. For example, Dr. King elucidates the reason his people can't wait for their rights and that's because â€Å"hate-filled policemen curse, kick, brutalize, and even kill† his â€Å"black brothers and sisters† and that basically most white people torment them any chance they get. In the letter written by the clergyman they say (like it was something new), that they were now facing demonstrations led by outsiders (King). Religious appeals in King’s latter King wants them to know that he is not really an outsider but the president of The Southern Christian Leadership Conference with an affiliation in Birmingham. He wants to point out that he not only has organizational ties but also was invited to participate in the direct action program in Birmingham in support of desegregation. In the course of the letter, King uses philosophical, religious and historical examples to get his points across. In order to gain control of the reader Martin Luther King Jr. includes vivid images of cruel acts that African Americans in Birmingham endured. Concerning this unsettling time in society King could have described many of the immoral and unjust acts that he encountered on a daily basis. Instead he portrayed these situations by asking rhetorical questions about women, children and loved ones bringing the hardships Negroes faced into the lives of men of all cultures. It does not matter if you are black, if you are white, if you are Asian, if you are Hispanic, or if you are a mixture of any race, through King's words you could imagine yourself in any of the situations he describes. With the ability to touch the reader on not only a personal level, but also an intimate one Martin Luther King Jr. began to bridge the gap between the races (Jessica, 222-225). King consistently brought up the point of morality. Pointing out that certain things are moral and other things aren't. For example King talked about having two different drinking fountains or having blacks sit at the back of the bus, saying that it just wasn't morally right. And that morally right would be to have unity and brotherhood among all people. King tries to show the difference between just and unjust laws, it is because of these two terms that we can â€Å"advocate breaking some laws, and obeying others† (King, 122-128). Segregation in his eyes is and unjust law because it â€Å"disturbs the soul and damages the personality† (King, 122-128). These are both qualifications of an unjust law. Society today is filled with unjust laws. In many schools females are still prohibited from joining a football team, because the school believes they do not have what it takes. By not allowing this person to join the team they are taking away a part of her personality, a piece of who she is and denying her to express it. King also discusses another perspective of just and unjust laws. He explains that an unjust law is made up by a majority of people whom force a minority to follow this law; however the law is not â€Å"binding† on themselves. A just law is one that a majority makes and is also willing to follow themselves. Thus showing that is the only fair law is one that affects all citizens in an equally just way. King states how the Apostle Paul carried the gospel of Jesus Christ over the land, and thus compares himself to him. One way King addresses the eight clergymen and justifies his presence in Birmingham is by comparing himself to the Apostle Paul. He is trying to take the gospel of freedom over the land of America. This idea relates to peoples emotion because most people are religious and believe in God and Jesus Christ. By Comparing himself to the Apostle Paul strikes deep emotion in most people, and almost saying that he is trying to do the work of God by trying to achieve true freedom, this analogy is a great example of pathos and King's use of these appeals to the emotion through examples and figurative language (Carson, Holloran, Luker, Russell & King, 10-15). King uses pathos not just from the Bible but also by evolving ideas from World War II: â€Å"We should never forget that everything Adolf Hitler did in Germany was â€Å"legal† and everything the Hungarian freedom fighters did in Hungary was â€Å"illegal†. It was â€Å"illegal† to aid and comfort a Jew in Hitler's Germany. Even so, I am sure that, had I lived in Germany at the time, I would have aided and comforted my Jewish brothers. If today I lived in a Communist country where certain principles dear to the Christian faith are suppressed, I would openly advocate disobeying that country's antireligious laws† (King, 122-128). Here King refers to all the horrible laws that Hitler created in Germany before World War II. He cites how, â€Å"It was illegal† to aid and comfort a Jew in Hitler's Germany. He is using this example to compare Germany's laws against Jews to â€Å"separate but equal† law of the time against black people (Jessica, 222-225). Creating ethos is a way for a writer to gain the trust of the reader. It can be used to show the effectiveness of one's writing the writer's credibility. King illustrates this quality of ethos when he explains his professional titles: â€Å"I have the honor of serving as president of the Southern Christian Leadership Conference, an organization operating in every southern state, with headquarters in Atlanta, Georgia. We have some eighty-five affiliated organizations across the South, and one of them is the Alabama Christian movement for Human Rights. Frequently we share staff, educational, and financial resources with our affiliates† (King, 122-128). Here King shows his credibility by citing what his organization, the Southern Christian Leadership Conference, which is in every southern state, does (Baldwin & Burrow, 111-118). Furthermore, Martin Luther King explains to the clergymen in the letter that they have been misinformed on the situation and that not all is alright. King quotes the clergymen’s original letter which commended the Birmingham police for their great efforts in keeping order and preventing violence, King is quick to correct them that they would have not commended the police force if they viewed the gruesome violence which occurred that day firsthand. King concludes the paragraph with. â€Å"I cannot join you in your praise of the Birmingham police department† (King, 122-128). This statement comes off as a very bold statement to the clergymen after reading the details of the violence previously. Paragraph fourteen of King’s latter In paragraph fourteen he uses emotional reference when he says â€Å"when you have seen vicious mobs lynch your mothers and fathers at will and drown your sisters and brothers at whim† (King, 122-128), he doesn't call them Negro, so that the audience could relate to them. He wants them to know how a black man feels always feeling like nobody and being afraid. In the next nine paragraphs he describes in detail the difference between a just law and an unjust law. This time he uses religious leaders such as St Augustine, St Thomas Aquinas, Martin Buber and Paul Tillich as examples to get his idea across. He says that â€Å"a just law is a man made code that squares with the moral law or the law of God† (King, 122-128). In paragraph 23, he begins to criticize the white moderates â€Å"People who say they agree with segregation but do not want the Negro people to demonstrate because they don t want their lives disrupted† (King, 122-128). King says that these people are worst than the Ku Klux Klan and other people of ill will, because of their shallow understanding (King & King, 45-48). Lastly, King provides a very good insight for the uninformed in his letter from jail. King states that he wished that the clergymen had actually realized who the real heroes were that day. King had received a letter from a white man from Texas saying that he will reach his equal rights eventually but that maybe he is in too much of a religious hurry. King states that time are not the cure to all maladies, and that his people must use their time more effectively than the people of ill will. King seems to have a perfect response to all arguments thrown at him, but none appear to be flawed of course. There was no other way for the black community to get their point across because they were not being listened. There is no point in this letter where King incites violence, if anything he completely against it and will stop at nothing to ensure that there is no more violence (Leff & Utley, 8-9). Letter from Birmingham Jail† is one of the most touching pieces of writing. All of Kings Arguments are effective, particularly in paragraph fourteen. This letter at times can be hard to read because King gives real life examples of what it is actually like to be black and living in the 60s south. This letter sparks a realization, which people have never recognized before reading this, this latter showing the terrible and disgraceful treatment of the black community. Conclusion â€Å"A Letter from Birmingham Jail† was an opportunity for Martin Luther King Jr. o express to the public his views and the views of other African Americans throughout the South. The effects of King's experiences depicted by his use of language resulted in radical changes for African Americans throughout the nation. It was a bigger victory to sway the Alabama clergymen than to change the mind of a stubborn group of white males, because it proved that the typical southern white male is equal in every way shape and form to that of an African American. Martin Luther King Jr. Once said, â€Å"I have a dream† and dream he did.